Challenge
Reviewing IT processes for Market to Cash operations
A major electronics design and manufacturing firm based was reviewing their IT strategy and engaged three key partners. The approach was to create seven areas of IT capability, with Market to Order as a key one of these. The challenge was to integrate CRM capabilities into a new operating model.
what we achieved and outcomes
Reviewing IT processes for Market to Cash operations
Achievements
· Defined Market to Order process in detail
· Completed initial deployment
· Tested an launched on time and to budget
outcomes
· +88% uplift in digital engagement via customisation and targeting
· Increased efficiency by 15%
· Compliance with overall IT revised architecture
Digital Engagement
+88%
Efficiencies
15%
Project Duration
8 Months
Our View
IT process may be seen as a back office function but we developed this into an engaging customer-facing offer
Vectris client team
Get In Touch
01865 699060
welcome@customer-engagement.co.uk